CHURCH CALIFORNIA
Church Barber, Hayes Valley, San Francisco
What started as a brief introduction to a potential client seeking identity branding and interior space to reflect the elevated barber shop experience they envisioned quickly evolved. Within hours, the potential designer-client relationship began to coalesce as a business partnership.
The resulting physical space in the heart of San Francisco - Hayes Valley - extends beyond the ordinary or expected to honor the rituals of barbering. Also contained within its walls is a homeopathic hair care products company featuring a full line of pomades.
pomades display
Our first step in building the brand was reclaiming the word "church," freeing it from the grasp of dogma and reimagining it as a tribute to our shared appreciation of and connection with nature. With that as our foundation, Church Barbers and Church California were born. Our transformative makerspace allows experimentation with locally sourced plant-based ingredients for our line of hair and skincare products.
Since 2018, Church has evolved from one single, simple offering – Volcanic Clay Pomade – to a full line of purposefully-developed grooming products and lifestyle brand. Church pomades have garnered the attention of GQ and Men’s Health Magazines and gained a devoted following worldwide.
Church California is not merely two businesses in one, but a passion-driven dual venture that follows the rhythms of nature and stands as a vibrant testament to our commitment of uplifting local creatives and makers.
LOCATION
San Francisco, Ca
COMPLETION DATE
2018
INTENTION
To create an identity and interior space that showcases and integrates a traditional barbering experience with locally made hair care products.
Church merch
Entrance to Church Barber, street level, with hand-drawn price board
interior, with promotional poster
basement level with hand drawn and embroidered artworks
co-branded soccer jersey for local club
basement level, brutalist in style with hand drawn price board posters
pomade paintings and advertisment
church merch
shampoo & conditioner campaign materials
shampoo & conditioner campaign
hand sanitizer packaging
BTS: sketches for labels and poster
skincare line
‘Sunday Service’ promotional shirt
Photography: Brendan Mainini