MILLER & LUXIn 2020, Chef Tyler Florence was approached by Golden State Warriors ownership and awarded the honor of bringing his brand of innovative American cuisine to San Francisco's Thrive City, the area surrounding the Chase Center – built in 2019 as the new home of the GSW.
Research of the neighborhood unearthed a story: The land was formerly owned by Henry Miller and Charles Lux, two 19th-century immigrants-turned-land barons who established America's largest integrated cattle and meatpacking enterprise of that era, comprising 1.3 million acres in California, Nevada, and Oregon.
At 7,000 sq. ft, the concept, branding, operating systems and equipment, and decor of Miller & Lux seamlessly incorporate the spirit of the success of the restaurant’s namesakes.
bull mosaic inlay at restaurant entrance
LOCATION
San Francisco
COMPLETION DATE
2021
INTENTION
Create the concept and design for a fine-dining steakhouse for Golden State Warriors ownership that seamlessly integrates identity, form, and function, including furnishings, finishes, lighting, serveware, uniforms, and branded products.
main dining room overlooking San Francisco Bay
private dining room
culinary team, with custom-designed subway tile in the background
custom table-side caesar salad cart
signature M&L burger with branded logo
Chef Tyler Florence with signature tomahawk wagyu
top: ethically sourced Wagyu tomahawk
trio of custom designed M&L products: metal VIP calling card; playing cards with logo; proprietary olive oil blend label
Photography: Douglas Friedman & Jason Perry
